Email marketing is one of the most important tools to a marketer. Compared to other marketing channels, email provides the highest average ROI of $38 for every $1 spent.

Mail it in

Despite the importance of email, many marketers struggle with not being able to set appropriate goals and benchmarks around their email strategy.

Without a clear strategy, marketers often fall into the trap of blasting out generic emails to non-segmented lists, and measure success via basic metrics such as opens or clicks.

Content matters

A common issue we hear from marketers is the lack of high quality reference material discussing the Australian Email Marketing landscape.

This makes it difficult to have conversations around budgets and resources. This is particularly the case when an organisation cannot calculate their email marketing ROI or benchmarking goals.

Pop Quiz

That’s why we have developed an industry initiative we’ve called The Australian Email Benchmark Survey.

We hope to encourage as many marketers and business owners as we can to tell us how they currently use email and hope to discover some key insights to assist with your future email planning and strategy including:

·      Email marketing & database maturity.

·      Objectives and metrics.

·      Budgets and ROI.

·      Testing, personalisation and automation.

·      Email marketing trends.

·      Email service provider (ESP) satisfaction.

With the New Year kicking off, take a moment to ask yourself a few questions and refocus your energy into developing a high-converting email marketing machine!

All participants will receive a pre-release copy of the report to help plan your email marketing strategy for 2018 and beyond.

So take the survey now and help uncover the current and future state of email marketing in Australia.

[START SURVEY]

ABOUT THE AUTHOR
John Scott has over 15 years digital marketing experience and is currently Co-founder of The Orchard, a Melbourne based email marketing agency. The Orchard work closely with some of Australia’s best known brands in developing tailored email marketing programs focused on delivering solutions based on three core principles: Growth, Conversion & Retention.