[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube adds Breaking News tab

YouTube has generated a ‘Breaking News’ section across all its platforms.

YouTube wants you to stay informed

The news feed encompasses videos pertaining to world events and breaking stories, first noticed by Android Police when YouTube started posting videos covering the Barcelona terrorist attack.

But not everyone saw the same articles, as other users’ saw their Breaking News section populated with news of the departure of Trump's former chief strategist Steve Bannon.

At the moment, it appears Breaking News videos are region-specific which could become uniform further down the line.

The layout

Videos appear via a horizontal carousel, similar to other sections found on YouTube’s homepage, and will included standard buttons such as ‘Recently Uploaded’, ‘Recommended’, and ‘Watch Again’.

Users will be able to opt out of Breaking News notifications by pressing ‘Not Interested’ on desktop or tapping the ‘X’ on mobile devices.

YouTube has not yet decided if ‘Breaking News’ will be a daily occurrence or to only be generated when news worthy events occur.

User response may dictate the frequency of future notifications but adding a bit of information to break up those cat videos may not be a bad thing. 

Would you be happy or annoyed by Breaking News notifications? Does the feature feel organic to the YouTube layout? Give us your thoughts in the comments below.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment