[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube Go gets smarter for data

Google plans to release an app that will allow users to download and share video content offline for the first time ever, thanks to YouTube Go.

Break the shackles of streaming, if you want

Streaming will still be available to users but now they will have the option of Wi-Fi downloads, saving videos to be viewed later.

However not all content will be available. Presently, the app boasts a large but limited archive of downloadable videos.

In addition, offline viewing will only be offered in standard definition, which may divide some adopters.

My video, your video, our video!

The sharing function is a new initiative on behalf of YouTube as well. Wi-Fi hotspots will enable data-conscious consumers to trade videos in a more tangible way.

For many, Wi-Fi is readily available at home or in the workplace, making the more direct functionality a redundancy, however this may be the mark of Google’s intent.

YouTube Go may be ideal for users on a budget, or traveling with limited data. 

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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