[SMK] Social Media Knowledge


YouTube Go gets smarter for data

Google plans to release an app that will allow users to download and share video content offline for the first time ever, thanks to YouTube Go.

Break the shackles of streaming, if you want

Streaming will still be available to users but now they will have the option of Wi-Fi downloads, saving videos to be viewed later.

However not all content will be available. Presently, the app boasts a large but limited archive of downloadable videos.

In addition, offline viewing will only be offered in standard definition, which may divide some adopters.

My video, your video, our video!

The sharing function is a new initiative on behalf of YouTube as well. Wi-Fi hotspots will enable data-conscious consumers to trade videos in a more tangible way.

For many, Wi-Fi is readily available at home or in the workplace, making the more direct functionality a redundancy, however this may be the mark of Google’s intent.

YouTube Go may be ideal for users on a budget, or traveling with limited data. 

Learn with SMK through December

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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