[SMK] Social Media Knowledge


YouTube Go gets smarter for data

Google plans to release an app that will allow users to download and share video content offline for the first time ever, thanks to YouTube Go.

Break the shackles of streaming, if you want

Streaming will still be available to users but now they will have the option of Wi-Fi downloads, saving videos to be viewed later.

However not all content will be available. Presently, the app boasts a large but limited archive of downloadable videos.

In addition, offline viewing will only be offered in standard definition, which may divide some adopters.

My video, your video, our video!

The sharing function is a new initiative on behalf of YouTube as well. Wi-Fi hotspots will enable data-conscious consumers to trade videos in a more tangible way.

For many, Wi-Fi is readily available at home or in the workplace, making the more direct functionality a redundancy, however this may be the mark of Google’s intent.

YouTube Go may be ideal for users on a budget, or traveling with limited data. 

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Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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