[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube Go gets smarter for data

February 3, 2022

Google plans to release an app that will allow users to download and share video content offline for the first time ever, thanks to YouTube Go.

Break the shackles of streaming, if you want

Streaming will still be available to users but now they will have the option of Wi-Fi downloads, saving videos to be viewed later.

However not all content will be available. Presently, the app boasts a large but limited archive of downloadable videos.

In addition, offline viewing will only be offered in standard definition, which may divide some adopters.

My video, your video, our video!

The sharing function is a new initiative on behalf of YouTube as well. Wi-Fi hotspots will enable data-conscious consumers to trade videos in a more tangible way.

For many, Wi-Fi is readily available at home or in the workplace, making the more direct functionality a redundancy, however this may be the mark of Google’s intent.

YouTube Go may be ideal for users on a budget, or traveling with limited data. 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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