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DIGITAL MARKETING NEWS

YouTube joins the 1.5 billion club and introduces VR180

YouTube, the popular video content creator, has now got 1.5 billion monthly logged-in users.

I Tube, you Tube, we all Tube…for YouTube

CEO Susan Wojicicki stated that 1.5 billion users is on par with one in five of the global population watching at least one video per month.

Riding the good will of their announcement, YouTube is also unveiling it’s new dynamic and VR friendly recoding format.

Now, content creators will be able to capture VR recordings without the need of 360° capabilities. The endeavour has been made possible with sister company Daydream.

Brought to you in stereoscopic

The process will involve recording videos through a stereoscopic format by which two videos are recorded simultaneously at slightly varied distances, providing viewers with the illusion of depth.

YouTube mobile will also be launching an update allowing for the player to adapt to any size of the user’s preference, such as horizontal, square, or vertical videos filling the entire screen.

True, the VR180 features isn’t full VR, but it’s adding another layer to the YouTube viewing experience. Whether or not this entices users new and old remains to be seen, but the addition is a notable one.

Do VR videos interest you? Let us know what you think in the comments below.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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