[SMK] Social Media Knowledge


YouTube joins the 1.5 billion club and introduces VR180

YouTube, the popular video content creator, has now got 1.5 billion monthly logged-in users.

I Tube, you Tube, we all Tube…for YouTube

CEO Susan Wojicicki stated that 1.5 billion users is on par with one in five of the global population watching at least one video per month.

Riding the good will of their announcement, YouTube is also unveiling it’s new dynamic and VR friendly recoding format.

Now, content creators will be able to capture VR recordings without the need of 360° capabilities. The endeavour has been made possible with sister company Daydream.

Brought to you in stereoscopic

The process will involve recording videos through a stereoscopic format by which two videos are recorded simultaneously at slightly varied distances, providing viewers with the illusion of depth.

YouTube mobile will also be launching an update allowing for the player to adapt to any size of the user’s preference, such as horizontal, square, or vertical videos filling the entire screen.

True, the VR180 features isn’t full VR, but it’s adding another layer to the YouTube viewing experience. Whether or not this entices users new and old remains to be seen, but the addition is a notable one.

Do VR videos interest you? Let us know what you think in the comments below.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment