[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

YouTube Live’s new interactivity abilities

YouTube says it wants live content to be easy and accessible, hence they’re looking to boost interactivity between creators and audiences.

New ‘ultra-low latency’ option

When a producer sets up a live stream, they can adjust live streaming latency settings. 

Lower latency means less read-ahead. Ultra-low latency means ‘near real time interaction with minimal buffering’, but increases the chances of pauses for buffering.

In a new stream, it can be tweaked via Edit > Advanced Settings > Stream Options > Stream Optimisations.

iOS app integrations

YouTube live streaming is now also available from a wider range of apps available on iOS devices.

You’ll be able to stream from any app that supports Apple’s ReplayKit. Google’s first examples include the ability to live stream painting from Procreate, or game action from Asphalt 8 or Vainglory.

Where ReplayKit is in action, YouTube Live can also handle front-facing camera feeds and microphone so the host can have their voice heard.

Chat mod tools

Inline moderation, message filtering and shared hidden user lists are all now in YouTube Live. Producers will appreciate their potential impact on live chat messages, as they do on comments.

With Google’s resources, YouTube Live is bound to remain a contender in the streaming stakes, but do you reckon it’s got a chance at the top spot?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU