[SMK] Social Media Knowledge


Google’s Search app adds Trends

Google recently added a new Trending Searches feature for its search app on iOS, showing you the most popular searches when tapping the search box.

Know what others are seeking

The new feature of popular searches is coupled with predictive answers as well, so you can type a question or get instant info before even finalising the search.

The feature was actually released last year on Android but was received with negative opinions as users did not appreciate suggestions regarding searches they’ve never made.

Since then, Google has introduced an opt-out setting in preferences, as well as refined their search algorithms.

Google refines suggested searches

Now, when typing in a question, or viewing suggested popular searches, the special results will appear with a blue up-arrow beneath the search box, making it easier to differentiate.

The data providing answers to inquiries is provided by Google’s Knowledge Graph, the company’s database sourced other knowledge bases such as CIA World Factbook and Wikipedia.

Along with Google’s new news stream algorithm, “the feed,” tailoring results to personal interests is very much a major goal. Whether this catches on or annoys users like the previous iteration, time will tell.

Have you used predictive answers with the previous Android update? Are you an apple user who’s excited for the new feature? Let us know in our comment section below.

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

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B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

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