[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube revolution: 360-degree videos are coming

YouTube now supports the must-have feature for any aspiring digital star: 360-degree video.

In a spin

YouTube announced the news in a blog post, explaining it will give users more space to get creative.

"You could let viewers see the stage and the crowd of your concert, the sky and the ground as you wingsuit glide, or you could even have a choose-your-own-adventure video where people see a different story depending on where they look," wrote YouTube Product Manager Sanjeev Verma.

To have a look at what's possible, check out this sample video YouTube provided.

Visionary?

For the moment 360-degree videos require specialised equipment to create, although as the technology matures expect this to change.

Once uploaded, creators must add a custom code to ensure the video plays back smoothly. However YouTube is working on making this process more automated.

Playback

Viewers can access the videos via the web or through YouTube's Android app.

From desktop, users can scroll around the video using a mouse for different views, similar to Google Maps' Street View. On mobile the view changes by moving the phone around. 

360-degree is latest innovation from YouTube, which recently experimented with multi-cam videos.

And with video becoming an increasingly efficient form of content marketing, expect more YouTube updates on the way soon.

To find out more visit youtubecreator.blogspot.com.au
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment