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DIGITAL MARKETING NEWS

YouTube revolution: 360-degree videos are coming

YouTube now supports the must-have feature for any aspiring digital star: 360-degree video.

In a spin

YouTube announced the news in a blog post, explaining it will give users more space to get creative.

"You could let viewers see the stage and the crowd of your concert, the sky and the ground as you wingsuit glide, or you could even have a choose-your-own-adventure video where people see a different story depending on where they look," wrote YouTube Product Manager Sanjeev Verma.

To have a look at what's possible, check out this sample video YouTube provided.

Visionary?

For the moment 360-degree videos require specialised equipment to create, although as the technology matures expect this to change.

Once uploaded, creators must add a custom code to ensure the video plays back smoothly. However YouTube is working on making this process more automated.

Playback

Viewers can access the videos via the web or through YouTube's Android app.

From desktop, users can scroll around the video using a mouse for different views, similar to Google Maps' Street View. On mobile the view changes by moving the phone around. 

360-degree is latest innovation from YouTube, which recently experimented with multi-cam videos.

And with video becoming an increasingly efficient form of content marketing, expect more YouTube updates on the way soon.

To find out more visit youtubecreator.blogspot.com.au
 

Learn with SMK W/C 4th July 2022

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Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

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