[SMK] Social Media Knowledge


YouTube Space pops up in Sydney

YouTube hit the harbour city in November as Sydney's Australian Film, Television and Radio School hosted Australia's first Pop-up Space.

New experiences

YouTube Pop-up Spaces offer content creators a professional studio for a week.

Over 30 Australian channels boast at least one million subscribers, with YouTube pointing to the success of musician Troye Sivan as a sign of where the platform can take people.

Tom Thum, Wengie and SketchShe were just some of the Aussie YouTubers to take advantage of the tools at AFTRS.

Live and learn

While the primary purpose of Pop-up Spaces is to let creators loose, YouTube also put together a number of events and workshops.

Natalie Tran and Superwog joined the Creators for Change program alongside networking events, a business-building workshop and tech lessons for virtual reality and 360-degree videos.

YouTube may have taken its time to come to Australia, but there is no shortage of smart and creative users making the most of the website.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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