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YouTube tightens the reigns on Creators for Cash

Google is starting with a clean slate in 2018, beginning with its biggest ever overhaul of YouTube’s advertising rules.

Keep it clean

The move comes in response to ongoing complaints from advertisers, after ads appeared next to videos showing offensive content.

There are now stricter guidelines in place around which videos can be monetised, while premium videos from advertisers will undergo a revised vetting process.

Unwatchable

In an effort to weed out trolls and attract bigger bucks (and eyeballs), only YouTube channels with over 1000 subscribers, and 4000 viewing hours annually, can monetise content.

However  this isn’t a cure-all. YouTube has recently faced controversy over offensive content posted by high-profile creators such as PewDiePie and Logan Paul.

We'll just have to wait and stream to see if YouTube's crack down can lure back those lucrative advertising dollars. We're betting it will.

Learn with SMK through April

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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