[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube tightens the reigns on Creators for Cash

Google is starting with a clean slate in 2018, beginning with its biggest ever overhaul of YouTube’s advertising rules.

Keep it clean

The move comes in response to ongoing complaints from advertisers, after ads appeared next to videos showing offensive content.

There are now stricter guidelines in place around which videos can be monetised, while premium videos from advertisers will undergo a revised vetting process.

Unwatchable

In an effort to weed out trolls and attract bigger bucks (and eyeballs), only YouTube channels with over 1000 subscribers, and 4000 viewing hours annually, can monetise content.

However  this isn’t a cure-all. YouTube has recently faced controversy over offensive content posted by high-profile creators such as PewDiePie and Logan Paul.

We'll just have to wait and stream to see if YouTube's crack down can lure back those lucrative advertising dollars. We're betting it will.

Learn with SMK through Dec 2022

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

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