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YouTube to support HDR video for brands

At the recent CES in Las Vegas YouTube announced it will soon support HDR (high dynamic range) video. 

Brighter brights, blacker blacks

HDR video provides users with an extended range of colour palettes and contrast ratios. The press release says this results in more realistic and naturalistic clips – ideal for sports events and activations.

The catch: for the moment you'll need a HDR-enabled television to view the enhanced videos in all their glory.

Viewing

The update is rolling out in the next few months, and brings YouTube up to speed with similar offerings from streaming rivals Amazon and Netflix.

This year is already shaping up to be an interesting one in video streaming, with Virtual Reality units such as Oculus Rift hitting shelves before June.

Facebook has also just announced it will be fully supporting 360 video shortly.

Learn with SMK through April

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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