[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube to support HDR video for brands

At the recent CES in Las Vegas YouTube announced it will soon support HDR (high dynamic range) video. 

Brighter brights, blacker blacks

HDR video provides users with an extended range of colour palettes and contrast ratios. The press release says this results in more realistic and naturalistic clips – ideal for sports events and activations.

The catch: for the moment you'll need a HDR-enabled television to view the enhanced videos in all their glory.

Viewing

The update is rolling out in the next few months, and brings YouTube up to speed with similar offerings from streaming rivals Amazon and Netflix.

This year is already shaping up to be an interesting one in video streaming, with Virtual Reality units such as Oculus Rift hitting shelves before June.

Facebook has also just announced it will be fully supporting 360 video shortly.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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