Facebook has launched a crack down on hoaxes and misleading posts in the News Feed.
Truth or dare
Facebook
explained the new hardline stance is the result of feedback from users.
"We’ve heard from people that they want to see fewer stories that are hoaxes, or misleading news.
"Today’s update to News Feed reduces the distribution of posts that people have reported as hoaxes and adds an annotation to posts that have received many of these types of reports to warn others on Facebook."
Keep it real
Facebook says it defines a hoax as a form of News Feed spam that includes scams (ie "Click to win" posts) and deliberately false or misleading stories.
However Facebook pointed out that it will not be penalising satirical publications like
The Onion, or individual users posting humorous content.
Clean up
Most brands won't be affected by the update, and may even see a rise in engagement from a more
curated and cleaned up News Feed.
Loch Ness watchers beware.
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