[SMK] Social Media Knowledge


10 Tips to get more from your Facebook Lead Gen Campaign

Do you run a restaurant? Are you a dentist or a vet? No matter what your business does, Facebook Leads Ads are a great way to gather contact information from potential customers.

Here are 10 tips that will help you launch a successful Lead Generation campaign:

1. Identify your Goals

Before planning creative & copy, it’s important to have a collectively defined realistic campaign goal (Target CPL, Lead Volume, etc.)

2. Integrate with a CRM

If you’re already using a CRM like Salesforce, automatically sending leads generated from Facebook is easy, plus it’ll save you time from having to upload your new leads manually.

3. Use the data you already have 

Leveraging first party data is a great way for Facebook to find people who ‘look-like’ your existing customer base.

By targeting people that share similar traits to your customers, it’s likely they’ll be more interested in your business.

4. Allocate a decent budget and timeline 

Depending on what industry you’re in, Lead Ads can be more expensive to get in front of the right people, hence, these campaigns may demand higher budgets.

Remember to focus on the lifetime value of what the lead means for your business.

5. Determine the value proposition

Prospects are more likely to submit their information in exchange for something they find valuable, so make sure to incentive your audience with an offer, whitepaper or something else that they value.

6. Make sure your lead form fits your goal 

If your goal is to generate as many leads as possible, you should use fewer form fields, thus leading to higher volume.

If you’re looking to generate more qualified leads, add qualifying questions to your Lead Form, such as ‘Are you looking to purchase within 3 months?’.

7. Abide by Facebook Policies

Ensure your ads are in line with Facebook’s Ads Policy. You’ll also need to accept Facebook’s Lead Ads Terms of Service before you can publish a Lead ad.

8. Speak to the target audience through creative 

Creative (image/video) is the first thing a user sees and is the only reason why they’ll slow down to read the rest of your ad, so make sure to use creative that speaks to your target audience.

9. Use copy that is succinct and describes the value proposition

You have a small window of time to get your message across – make sure you describe the value of your business and the incentive of your campaign.

10. Follow up in a timely manner

The success of all your efforts will be lost if you do not respond in a timely manner to a recently submitted lead. According to Hubspot, waiting five minutes to respond to a new lead can reduce chance of contact by a factor of 10x.

We recommend getting in contact with the lead as soon as possible, at least within 24 hours – having the appropriate response time can be the deciding factor between a customer or a rejection. 

Gabe Smith is a Client Manager at Tiger Pistol. He specializss in demand generation, B2B strategy, and customer service. 

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