[SMK] Social Media Knowledge


2018: the year of Android TV?

Partnerships with manufacturers have seen the Android TV platform double its user numbers year-on-year. Should you get in on it? It’s most recently unveiled new features may tip the scales.

Content-first interface

A streamlined setup takes Android TV users to a ‘channel’ based layout, customisable for individual users. It offers easy-access shortcuts to favourite shows via subscribed apps.

Theoretically, that means it’ll let users access Stranger Things (via Netflix), Game of Thrones (via Foxtel) and Twin Peaks (via Stan), directly from the home screen.

Binge assist

Since late last year, Google Assistant has been doing voice commands for compatible TVs. This includes instructions to launch apps, search for content and navigate viewing.

In true Google fashion, Assistant is also marketed as an uber-convenient answers service, capable of fetching and voicing search results for your favourite media queries and trivia puzzlers.

Apps advantage

On average, consumers watch 1.8–3X more minutes per month on Android TV than they do on mobile. So, if you’re streaming to mobile, try to take it to TV too.

Dev for Android TV apps is relatively easy, using the same architecture as their mobile counterparts. It has in-built solutions to handle screen-size and layout variations.

Cost-wise, it’s more a matter of expansion than developing a new app.  

Has the evolving Android TV got a shot at taking down Apple TV, and fending off competitors like Plex, Roku and Tizen?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment