Partnerships with manufacturers have seen the Android TV platform double its user numbers year-on-year. Should you get in on it? It’s most recently unveiled new features may tip the scales.

Content-first interface

A streamlined setup takes Android TV users to a ‘channel’ based layout, customisable for individual users. It offers easy-access shortcuts to favourite shows via subscribed apps.

Theoretically, that means it’ll let users access Stranger Things (via Netflix), Game of Thrones (via Foxtel) and Twin Peaks (via Stan), directly from the home screen.

Binge assist

Since late last year, Google Assistant has been doing voice commands for compatible TVs. This includes instructions to launch apps, search for content and navigate viewing.

In true Google fashion, Assistant is also marketed as an uber-convenient answers service, capable of fetching and voicing search results for your favourite media queries and trivia puzzlers.

Apps advantage

On average, consumers watch 1.8–3X more minutes per month on Android TV than they do on mobile. So, if you’re streaming to mobile, try to take it to TV too.

Dev for Android TV apps is relatively easy, using the same architecture as their mobile counterparts. It has in-built solutions to handle screen-size and layout variations.

Cost-wise, it’s more a matter of expansion than developing a new app.  

Has the evolving Android TV got a shot at taking down Apple TV, and fending off competitors like Plex, Roku and Tizen?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.