[SMK] Social Media Knowledge


$5 million says YouTube wants upbeat content

In the wake of a few too many unflattering scandals, YouTube has announced a multi-million dollar investment towards ‘positive’ content creators.

Changing the narrative

Partnering with as many as 39 creators, YouTube's new push towards tolerance is focusing its talent base on spearheading racism, refugees, and stereotypes, just to name a few.

YouTube’s two-year old program Creators for Change is centering around opposing hate speech while actively promoting tolerance.

On YouTube’s official blog, Juniper Downs, Head of YouTube Public Policy, stated they wish to “…empower more young people to use their voices to encourage positive social messages.”

Intolerance backlash

Content creators like PewDiePie, Logan Paul, and DaddyOFive are all emblematic of what YouTubers are doing wrong with the platform, from racist remarks to cruel and abusive pranks.

The gesture of a $5 million production grant to positive content is a step in the right direction but whether the greater community acquiesces to the new direction remains to be seen.

Might we suggest more kitten videos?

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