[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

$5 million says YouTube wants upbeat content

In the wake of a few too many unflattering scandals, YouTube has announced a multi-million dollar investment towards ‘positive’ content creators.

Changing the narrative

Partnering with as many as 39 creators, YouTube's new push towards tolerance is focusing its talent base on spearheading racism, refugees, and stereotypes, just to name a few.

YouTube’s two-year old program Creators for Change is centering around opposing hate speech while actively promoting tolerance.

On YouTube’s official blog, Juniper Downs, Head of YouTube Public Policy, stated they wish to “…empower more young people to use their voices to encourage positive social messages.”

Intolerance backlash

Content creators like PewDiePie, Logan Paul, and DaddyOFive are all emblematic of what YouTubers are doing wrong with the platform, from racist remarks to cruel and abusive pranks.

The gesture of a $5 million production grant to positive content is a step in the right direction but whether the greater community acquiesces to the new direction remains to be seen.

Might we suggest more kitten videos?

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU