[SMK] Social Media Knowledge


How US users really feel about Social Media

A recent Harris Poll reveals that social media may be at an all time high, but usage doesn’t translate to appreciation for the medium.

America loves to hate social media

The recent poll surveying 2000 adult online users stated that out of 89% who were familiar with Twitter, 43% were in favour and 46% wished it would “die.”

Proving social media isn’t going anywhere,64% of users said they were in favour of Facebook with 32% being against. 

It also appears that love is waning for dating apps like Tinder, with 43% polled wishing they could swipe left on the entire app altogether.

No wait, America hates to love social media

Platforms engrained in our everyday life received a more favourable reaction, including Facebook, Instagram, and Pinterest. Music streaming platforms Pandora and Spotify were also popular.

As popular opinion shapes usage, it's possible that platforms have heard the call and a healthier social media culture could be in the making. Maybe.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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