[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook Live Video gets Closed Captions

In its ongoing efforts to make sure we love Live video as much as it does, Facebook has launched closed captions for the service.

Read my lips

Publishers can now include closed captions on all Facebook Live videos.

Once you’ve turned your captioning settings to On, they will appear automatically.

Facebook says the captions will appear “when they’re available”, which is a little unclear.

Be kind, don’t Rewind

The update will make Live videos more accessible for users who are hearing impaired, while also making Live videos more watchable as background content.

Facebook’s big investment in Live is slowly bearing fruit. Over the past year watch time for Live broadcasts has increased fourfold, and 20% of all videos on Facebook are now Live.

And for those who prefer old fashioned pre-recorded videos, you also have the ability to add captions. This can either be done manually, or by using Facebook’s speech recognition service.

Do you use Facebook Live for marketing? Let us know how it went in the Comments.
 

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Ads Come To Instagram Threads

Meta Ads Come To Instagram Threads

Meta has officially started testing ads on Threads, marking…

Meta has officially started testing ads on Threads, marking…