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DIGITAL MARKETING NEWS

Facebook Live Video gets Closed Captions

In its ongoing efforts to make sure we love Live video as much as it does, Facebook has launched closed captions for the service.

Read my lips

Publishers can now include closed captions on all Facebook Live videos.

Once you’ve turned your captioning settings to On, they will appear automatically.

Facebook says the captions will appear “when they’re available”, which is a little unclear.

Be kind, don’t Rewind

The update will make Live videos more accessible for users who are hearing impaired, while also making Live videos more watchable as background content.

Facebook’s big investment in Live is slowly bearing fruit. Over the past year watch time for Live broadcasts has increased fourfold, and 20% of all videos on Facebook are now Live.

And for those who prefer old fashioned pre-recorded videos, you also have the ability to add captions. This can either be done manually, or by using Facebook’s speech recognition service.

Do you use Facebook Live for marketing? Let us know how it went in the Comments.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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