[SMK] Social Media Knowledge


Facebook’s Spam filter blocking our Non-Spam Content

Facebook's anti-spam prevention system has been creating some big issues for us lately.

Not because we send out spam, but because we have so many Facebook Pages we are often sharing the same content link across a number of these.

And these links get caught up in Facebook’s spam filter and don’t publish.

Bulk send

We used to be able to “bulk schedule” posts on top stories. For example, we would write a post and schedule it for a key time across up to 12 of our Facebook Pages.

But if we do this now, at least half of the posts don’t publish.

A way to get around it?

Hootsuite has suggested breaking the bulk post into three or four posts and scheduling for different times.

So this is what we have been doing.

Now for key stories – and this is good, strong, newsworthy content – instead of doing the same post for our 12 Pages, we do three different posts with different wording but same link for different times.

It has made our workload bigger, while making it harder to get posts on breaking news quickly.

And it hasn’t created a fix. Sometimes some of our posts still get caught up and don’t publish.

Are you having issues too?

We’re not spamming, we’re just posting more than one post to the one piece of content.

Is anyone else having issues with this? Would love to hear from other publishers.

Alexia Purcell is the social media editor for News Corp Australia’s News Regional Media. She is an internationally recognised social media expert, journalist, university lecturer and speaker. You can connect with Alexia on Facebook at facebook.com/alexiajpurcell.

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