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WhatsApp expands into Video Calling

Voice-only is so 2015. WhatsApp has just joined 2016 and rolled out its own video-calling feature.

Say my name

WhatsApp's 1 billion users on iOS, Android, and Windows can now video chat with one another to their heart's content.

The feature brings WhatsApp closer into line with Facebook's other superstar child, Messenger. 

It's also the latest in a series of updates from WhatsApp, which has recently been trialling a Snapchat-style feature that lets you draw over and add stickers to images.

Talk it up

While the update is a clear move up against rivals such as Skype and Apple's FaceTime, it poses a possible conundrum of Facebook.

How to balance the needs of WhatsApp, Messenger and Instagram (which is rumoured to be planning video chat soon) without cannibalising each another.

Video chat is now available globally on WhatsApp.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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