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Instagram joins gang, goes Live

Instagram has finally embraced Live video chats, joining Messenger, WeChat, Snapchat, and pretty much everyone else.

In the moment

Instagram announced the news in a blog post, explaining that live is now part of Instagram Stories.

To start a stream, simply swipe right from the feed to activate the camera, then tap the "Start Live Video" button.

It's a snap

Feeds can be shared for up to an hour, and your friends will be notified when you're broadcasting. You're able to pin comments, or turn comments off entirely, when broadcasting.

Once a feed is complete it is erased from the app.

Vanishing Act

As part of the update, Instagram also announced that photos and videos will be disappear when using Instagram Direct.

Instagram says this is to encourage users to share content in a spontaneous, carefree way. 

It sure worked for Snapchat.
 

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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