[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram joins gang, goes Live

Instagram has finally embraced Live video chats, joining Messenger, WeChat, Snapchat, and pretty much everyone else.

In the moment

Instagram announced the news in a blog post, explaining that live is now part of Instagram Stories.

To start a stream, simply swipe right from the feed to activate the camera, then tap the "Start Live Video" button.

It's a snap

Feeds can be shared for up to an hour, and your friends will be notified when you're broadcasting. You're able to pin comments, or turn comments off entirely, when broadcasting.

Once a feed is complete it is erased from the app.

Vanishing Act

As part of the update, Instagram also announced that photos and videos will be disappear when using Instagram Direct.

Instagram says this is to encourage users to share content in a spontaneous, carefree way. 

It sure worked for Snapchat.
 

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
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  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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