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Video ads come to Spotify

Video is making its way into Spotify – but not in the way you might have thought.

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The music service has introduced 30-second video ads that offer users 30 minutes of uninterrupted listening.
 
'Branded moments' are vertical videos and play when users click into playlists related to chill time, workout, party, dinner, focus and sleep.
 
Bacardi, Gatorade, and Bose are some of the first companies to get involved. Bacardi is targeting party listeners, while Bose is using chill time to endear itself to Spotify users.

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The video ads require an extra layer of creativity because companies won't know if users are looking at their screens or even have the volume turned up.
 
Brands can then continue their push with display ads on a user's screen as they scroll through their playlists.
 
With over 70 million users on the free tier, Spotify's bottom line could receive a big boost if branded moments catch on with listeners and marketers alike.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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