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DIGITAL MARKETING NEWS

Video ads come to Spotify

Video is making its way into Spotify – but not in the way you might have thought.

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The music service has introduced 30-second video ads that offer users 30 minutes of uninterrupted listening.
 
'Branded moments' are vertical videos and play when users click into playlists related to chill time, workout, party, dinner, focus and sleep.
 
Bacardi, Gatorade, and Bose are some of the first companies to get involved. Bacardi is targeting party listeners, while Bose is using chill time to endear itself to Spotify users.

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The video ads require an extra layer of creativity because companies won't know if users are looking at their screens or even have the volume turned up.
 
Brands can then continue their push with display ads on a user's screen as they scroll through their playlists.
 
With over 70 million users on the free tier, Spotify's bottom line could receive a big boost if branded moments catch on with listeners and marketers alike.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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