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Twitter’s new tool to track Conversions

Twitter has added two new features making it easier for brands to track website conversions.

Track and trade

The Website Conversion objective is designed to help advertisers drive conversions at scale.

Twitter says this works for advertisers wanting to retarget website visitors, and that brands using this objective have received 2.5 times the number of conversions compared to a regular campaign.

It does this by pulling in data from Twitter website tags and Twitter's behavioural insights, to optimise campaigns while meeting cost-per-conversion targets.

New name, same game?

Secondly, the Website Clicks or Conversations objective has been renamed to the catchier Website Clicks objective.

Twitter admits no features have changed, but the rebranding better reflects the purpose of the objective.

To find out more visit blog.twitter.com.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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