Twitter has added two new features making it easier for brands to track website conversions.
Track and trade
The Website Conversion objective is designed to help advertisers drive conversions at scale.
Twitter says this works for advertisers wanting to retarget website visitors, and that brands using this objective have received 2.5 times the number of conversions compared to a regular campaign.
It does this by pulling in data from Twitter website tags and Twitter's behavioural insights, to optimise campaigns while meeting cost-per-conversion targets.
New name, same game?
Secondly, the Website Clicks or Conversations objective has been renamed to the catchier Website Clicks objective.
Twitter admits no features have changed, but the rebranding better reflects the purpose of the objective.
To find out more visit blog.twitter.com.