[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Twitter’s new tool to track Conversions

Twitter has added two new features making it easier for brands to track website conversions.

Track and trade

The Website Conversion objective is designed to help advertisers drive conversions at scale.

Twitter says this works for advertisers wanting to retarget website visitors, and that brands using this objective have received 2.5 times the number of conversions compared to a regular campaign.

It does this by pulling in data from Twitter website tags and Twitter's behavioural insights, to optimise campaigns while meeting cost-per-conversion targets.

New name, same game?

Secondly, the Website Clicks or Conversations objective has been renamed to the catchier Website Clicks objective.

Twitter admits no features have changed, but the rebranding better reflects the purpose of the objective.

To find out more visit blog.twitter.com.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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