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Twitter’s new tool to track Conversions

Twitter has added two new features making it easier for brands to track website conversions.

Track and trade

The Website Conversion objective is designed to help advertisers drive conversions at scale.

Twitter says this works for advertisers wanting to retarget website visitors, and that brands using this objective have received 2.5 times the number of conversions compared to a regular campaign.

It does this by pulling in data from Twitter website tags and Twitter's behavioural insights, to optimise campaigns while meeting cost-per-conversion targets.

New name, same game?

Secondly, the Website Clicks or Conversations objective has been renamed to the catchier Website Clicks objective.

Twitter admits no features have changed, but the rebranding better reflects the purpose of the objective.

To find out more visit blog.twitter.com.

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SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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