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Number Crunch: iPhone

It's hard to imagine a world without them, but it's been less than a decade since the iPhone walked into our lives and turned the smartphone market upside down.

Today we're looking at the most influential (perhaps controversial) smartphone ever made.

Early smarts

Apple began developing plans for a smartphone back in 2004, with the first generation iPhone officially launched in June 2009.

Over the next five quarters Apple sold 6.1 million iPhones, making it the third largest phone manufacturer – behind Nokia and Samsung.

Phone home

To date over 700 million iPhones have been sold, and 52% of US and Canadian smartphone users own an iPhone.

The iPhone now commands 42% of the US smartphone market.

Call it in

There are now nine iterations of the iPhone, spanning different sizes, colours and processing power.

The iPhone 6 is still the most popular model on the market, with a 30% share of all iPhones.

App it up

While Facebook and Apple might not always see eye to eye, iPhone users really Like the social network.

The Facebook app and Facebook Messenger app are the two most popular apps on iPhone.

Power up

An iPhone 5C costs around US$200 to build. Apple sells the same unit (without contract) for up to US$800.

And in case you were wondering: over a typical year an iPhone costs $25 in electricity to power.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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