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DIGITAL MARKETING NEWS

Amazon launches “shoppable” TV fashion show

Amazon continues to extend its virtual tendrils into new territory with the debut of its first live TV show.

Talks is cheap?

Style Code Live is a 30 minute fashion and beauty show hosted by a former Miss America, an ex-Big Brother contestant, and an MTV presenter.

The program is available to watch daily on Amazon, and doesn’t feature ads.

However where Style Code Live may be of interest to more than fashion buffs is format: it allows viewers to directly buy items featured in each episode.

Click to buy

In just a few quick clicks viewers can buy virtually anything appearing on Style Code Live, all conveniently available on Amazon.

It’s not the first show to offer this function, but as a retailer Amazon is in a unique position to ply and profit from promoting its wares.

Style Code Live is the latest in a slew of experiments from Amazon and it seeks new revenues streams.

Past dalliances have included its own fashion label, expert articles and a proposed fleet of delivery drones.

Stay tuned to see if Amazon can lure eyeballs (and credit card details) from video rivals Facebook and YouTube.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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