[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

More sports and entertainment coming to Twitter

Twitter has struck a new deal with media and entertainment providers to ad “hundreds of hours” of live-streaming and video highlights.

Twittertainment

In a bid to generate more content and keep users engaged in-app, Twitter has partnered with Sony Music, Fox Sports Asia, and Vice.

By 2020, Twitter projects that the platform will generate over 1 billion views in videos.

The new partnerships will expand video content already available to audiences and marketers of the Asia Pacific regions, which includes highlights from UEFA, Formula One, and live Red Carpet events.

Big name buddies

Red Chillies Entertainment and NBC Universal are also among the new faces partnering with Twitter. The cooperative approach will see greater ad revenue and a new form of revenue sharing.

Online video consumption is predicted to hit 2.38 billion users in the coming year, according to research firm eMarketer.

Competitors of online streaming like Facebook and YouTube or also predicted to be heavy hitters in the coming years so if Twitter wants to remain competitive, now’s the time to start throwing hats in the ring.

Do you consume most of your programing online? Have you watched programming on Twitter or plan to in the future? Let us know in the comments below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU