Macy’s is partnering with Facebook to bring unique, hard-to-find products direct to shoppers.
What to expect
More tech brands are coming to Macy’s before the holidays, and the company is further capitalising on pop-up marketplaces.
“The Market @ Macy’s” is designed as a small space within a space found in Macy stores which rotate certain brands at set times. The popup stores currently exist in only 12 outlets across the US.
Macy’s has reserved these popups for its most active stores, such as Herald Square in New York, and will be adding roughly 150 new brands currently being advertised on Facebook.
Macy’s plans to make their “Market @ Macy’s” sections larger in each location which allows the company to work with smaller onsite inventory as more sales move online. Macy’s shares have already jumped 44% this year.
According to the latest from Coresight Research, online retail sales are expected to jump 16%, up from the 14% from the fourth quarter of 2017, and will be offering a spot to products not previously found instore.
If it takes off, expect the retail experiement to spread further around the globe.
Have you experienced any of Macy’s US popup stores? What do you think about the new shifting inventory model being implemented? Let us know what you think in the comments below.