Get the most out of your small business with Pinterest’s latest guide to reach customers and expand your audience.

Focus on what works

There are three key ingredients when it comes to drumming up a larger fan base, that form the core steps to success.

The trifecta to growing your reach: (1) Strive for the unexpected, (2) Tell great stories, (3) Give credit where credit is due.

According to Pinterest, 98% of users try new ideas discovered through Pinterest. It's not enough to reach proven customers, businesses need to bring in new blood and that means reaching the previously oblivious.

Targeting solutions

Pinterest’s interest targeting options help businesses place their Pin at “the edge of relevance.” Campaigns can be launched to broader interest groups to better target perspective customers.

Pin descriptions need to be snappy, while always listing key benefits. Use the 30-day attribution window to hone in on your highest valued customers and the factors creating them.

Be original, collect customers, and generate interest through story telling. The stronger the effort, the better the analytics and the sooner you can reap the benefits of your maximised Pinterest page.

Have you had success with your latest Pinterest campaigns? We want to know in our comment section.