[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Grow your customer base on Pinterest

Get the most out of your small business with Pinterest’s latest guide to reach customers and expand your audience.

Focus on what works

There are three key ingredients when it comes to drumming up a larger fan base, that form the core steps to success.

The trifecta to growing your reach: (1) Strive for the unexpected, (2) Tell great stories, (3) Give credit where credit is due.

According to Pinterest, 98% of users try new ideas discovered through Pinterest. It's not enough to reach proven customers, businesses need to bring in new blood and that means reaching the previously oblivious.

Targeting solutions

Pinterest’s interest targeting options help businesses place their Pin at “the edge of relevance.” Campaigns can be launched to broader interest groups to better target perspective customers.

Pin descriptions need to be snappy, while always listing key benefits. Use the 30-day attribution window to hone in on your highest valued customers and the factors creating them.

Be original, collect customers, and generate interest through story telling. The stronger the effort, the better the analytics and the sooner you can reap the benefits of your maximised Pinterest page.

Have you had success with your latest Pinterest campaigns? We want to know in our comment section.

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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