[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Adobe AI wants to market your email campaign

Adobe has announced updates for Adobe Campaign, with the goal to expand its machine-learning feature.

AI to make the optimum decision

The Adobe Campaign update contains better dashboard layouts, new email templates, and stronger tools for multilingual campaigns but have bigger intentions for their AI feature.

Machine intelligence learning already enables users to find the best subject line for their emails, but Adobe wants its AI to suggest the perfect image for specific clients when marketing email campaigns.

When an image is displayed, Adobe Campaign’s algorithm will consider demographic metrics before suggesting the image that will elicit the strongest reaction.

AI goes beyond your data

Another innovation to Adobe’s AI algorithm is the ability to predict customer churn by drawing on data from Adobe Analytics and other peripheral services, not just Campaign.

The new machine learning update would allow Adobe Campaign to predict when a customer may unsubscribe from a service or disengage from Creative Cloud, as just a few examples.

According to Adobe’s most recent survey release, 61% of US personal email respondents prefer the method when being contacted by their favourite brands, meaning e-mail campaigns have strong staying power.

Do you prefer to receive emails from your favourite brands? Have you used Adobe’s AI in the past for marketing campaigns? Give us your thoughts in the comment section below.

Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment