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DIGITAL MARKETING NEWS

Adobe AI wants to market your email campaign

Adobe has announced updates for Adobe Campaign, with the goal to expand its machine-learning feature.

AI to make the optimum decision

The Adobe Campaign update contains better dashboard layouts, new email templates, and stronger tools for multilingual campaigns but have bigger intentions for their AI feature.

Machine intelligence learning already enables users to find the best subject line for their emails, but Adobe wants its AI to suggest the perfect image for specific clients when marketing email campaigns.

When an image is displayed, Adobe Campaign’s algorithm will consider demographic metrics before suggesting the image that will elicit the strongest reaction.

AI goes beyond your data

Another innovation to Adobe’s AI algorithm is the ability to predict customer churn by drawing on data from Adobe Analytics and other peripheral services, not just Campaign.

The new machine learning update would allow Adobe Campaign to predict when a customer may unsubscribe from a service or disengage from Creative Cloud, as just a few examples.

According to Adobe’s most recent survey release, 61% of US personal email respondents prefer the method when being contacted by their favourite brands, meaning e-mail campaigns have strong staying power.

Do you prefer to receive emails from your favourite brands? Have you used Adobe’s AI in the past for marketing campaigns? Give us your thoughts in the comment section below.

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