Agencies will soon be able to sign-up for agency-specific Google My Business accounts, to manage client accounts and listings in a G-approved way.

Third-party party

Google has come to the party, allowing agencies to establish their own Google My Business accounts to manage client listings.

At the same time, they’ve streamlined the way listing access is shared. A simpler workflow for sending and receiving invitations to manage listings will make things easier for all involved.

Google My Agency

The new arrangement includes an agency-specific dashboard, for quick navigation of multiple account listings. The previous limit of 100 locations per account has been lifted. Now agents can manage an unlimited number.

Further, there’s now more to ‘Manage Users’, including ‘User groups’ that can define teams and simplify account access rights.

Objectives and outcomes

Google says that these changes are ‘aimed at making it easier for agencies and partners to manage Google listings with Google My Business’. It looks like they’re on the right track.

As a product, Google My Business has been adopted by businesses of all scales, yet its interface has long seemed intended for DIY cottage industry.

Google’s tweaks may bring the management of these accounts into line with their function.

What is the greatest benefit that Google My Business offers? A genuine channel for contact, SEO bonuses, something else?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.