[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Agencies invited to Google My Business

Agencies will soon be able to sign-up for agency-specific Google My Business accounts, to manage client accounts and listings in a G-approved way.

Third-party party

Google has come to the party, allowing agencies to establish their own Google My Business accounts to manage client listings.

At the same time, they’ve streamlined the way listing access is shared. A simpler workflow for sending and receiving invitations to manage listings will make things easier for all involved.

Google My Agency

The new arrangement includes an agency-specific dashboard, for quick navigation of multiple account listings. The previous limit of 100 locations per account has been lifted. Now agents can manage an unlimited number.

Further, there’s now more to ‘Manage Users’, including ‘User groups’ that can define teams and simplify account access rights.

Objectives and outcomes

Google says that these changes are ‘aimed at making it easier for agencies and partners to manage Google listings with Google My Business’. It looks like they’re on the right track.

As a product, Google My Business has been adopted by businesses of all scales, yet its interface has long seemed intended for DIY cottage industry.

Google’s tweaks may bring the management of these accounts into line with their function.

What is the greatest benefit that Google My Business offers? A genuine channel for contact, SEO bonuses, something else?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment