[SMK] Social Media Knowledge


All time best iPhone apps

Coinciding with the 10th anniversary of the iOS App Store, App Annie has released a retrospective of the best iOS apps on record.

Quite the decade

App Annie, which started tracking data in 2010, has an all time best list sorted by most downloaded, most revenue, and apps of the year.

With more than 170 billion downloads and over $130 billion in consumer spending, a true tally is no easy feat.

In Games, number one in revenue is Clash of Clans ($4 billion), followed by Candy Crush, which happened to be the most downloaded (more than 280 million times).

App Annie also developed a comprehensive list of the top developers, with Electronic Arts coming in first, China’s Tencent rounding out second, and France’s Gameloft rolling into third.

What of the apps?

It may come as little surprise that Facebook sits as the world’s most downloaded app, followed by Messenger, Instagram, Google, and WhatsApp.

In Subscriptions Netflix comes is the number one paid app at over $1 billion in global revenue, followed by musical magnates Spotify and Pandora. Tencent Video and Tinder also make honourable mentions.

A complete list of app data released by App Annie can be found here.

Were you surprised by any of the lists? Do you think this data adds up? Give us your thoughts in the comment section found below.


Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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