[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Alphabet outshines Facebook earnings

February 11, 2022

Alphabet shares a lot of similarities with Facebook, but it's in the profits and diversity that the former is beginning to really stand out.

Trouble for Zuck

Google’s parent company Alphabet has reported strong earnings and firm growth in its core businesses, giving investors and bankers more faith in the juggernaut company.

Facebook’s record low earnings spurred a stock crash due to missed revenue projections, which has some investors spooked while others are surely noting the deceleration in sales.

Technically Facebook still out earned Google in Q2 with 42.2% advertising revenue, while Google did 23.9%.

Fingers in many pies

Alphabet’s main strength comes from its versatility. From Maps and Drive to Chrome and beyond, the Google wing of Alphabet simply has more going on than Facebook. YouTube alone is expected to bring in $15 billion in revenue this year.

Google’s cloud services and smart speaker Echo only add more green to the money pile, while Facebook only managed $193 million in non-advertising revenue. If the writing's on the wall, it spells Alphabet.

What do you think about the latest numbers? Are you surprised to hear Alphabet/Google to be outperforming Facebook? Let us know in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment

RECOMMENDED FOR YOU