[SMK] Social Media Knowledge


Social Stats: 44% of humans are on Social Media

The 2018 Q3 Global Digital Statshot from We Are Social and Hootsuite says that around 44% of the world's population is active on social media, with the vast majority of them (40%) being active via mobile device.

Overall ups

There are 11% more social media users now than there were twelve months ago. In real terms, that’s 328 million new social media users, with 316 million of them doing it via mobile.

Google’s terrific traffic

Citing Alexa figures, the report noted that website traffic rankings were topped by Google Search, but it also put three familiar social media giants in the top ten: YouTube (#2), Facebook (#3) and Twitter (#10).

Other high-ranking social-linked sites include qq.com (#7), Instagram (#13), vk.com (#17), Reddit (#18) and Weibo (#20).

In terms of time spent on websites, YouTube (21+ minutes) and vk.com (16+minutes) and OK.ru (13 minutes) were standouts. In the top twenty, only pornography rivalled those time commitments.

Facebook App-tastic

Google properties are killing it in browsers, but Facebook impresses with mobile app saturation: it has four of the top five apps downloaded across all platforms: Messenger, Facebook, WhatsApp and Instagram.

Only one-tap game Helix Jump (#4) interrupted Facebook’s dominance at the top of the apps list.

Were you expecting more mentions of Snapchat, LinkedIn or even Pinterest?

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Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices


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