[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Social Stats: 44% of humans are on Social Media

The 2018 Q3 Global Digital Statshot from We Are Social and Hootsuite says that around 44% of the world's population is active on social media, with the vast majority of them (40%) being active via mobile device.

Overall ups

There are 11% more social media users now than there were twelve months ago. In real terms, that’s 328 million new social media users, with 316 million of them doing it via mobile.

Google’s terrific traffic

Citing Alexa figures, the report noted that website traffic rankings were topped by Google Search, but it also put three familiar social media giants in the top ten: YouTube (#2), Facebook (#3) and Twitter (#10).

Other high-ranking social-linked sites include qq.com (#7), Instagram (#13), vk.com (#17), Reddit (#18) and Weibo (#20).

In terms of time spent on websites, YouTube (21+ minutes) and vk.com (16+minutes) and OK.ru (13 minutes) were standouts. In the top twenty, only pornography rivalled those time commitments.

Facebook App-tastic

Google properties are killing it in browsers, but Facebook impresses with mobile app saturation: it has four of the top five apps downloaded across all platforms: Messenger, Facebook, WhatsApp and Instagram.

Only one-tap game Helix Jump (#4) interrupted Facebook’s dominance at the top of the apps list.

Were you expecting more mentions of Snapchat, LinkedIn or even Pinterest?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK W/C 4th July 2022

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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