[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Amazon Influencer Program open for biz

Amazon is inviting YouTubers to help drive traffic and sales in return for a cut of the profits.

Entry into the exclusive

Since early 2017, Amazon has been running an uber-exclusive influencer program. For the first few months, it’s been invite only: closed beta.

Now, there are signs that the retail giant is ready to expand opportunities for influencer involvement. YouTubers are first to be invited.

The Amazon site now includes an influencer info page where aspiring influencers can ask to get involved.

Are you on the list?

The most clearly defined hurdle requirement: applicants must have a YouTube account. After that, Amazon considers the number of followers and social media engagement metrics, but strict thresholds haven’t been publicised.

Qualitatively, Amazon also considers the type of content an influencer posts, and how it matches Amazon’s target audiences.

What it means to be an Amazon influencer

Amazon Influencers get a unique page on Amazon that they can customise with a vanity URL and their personal product recommendations. Qualified purchases from the page will earn a commission for the influencer.

If overt monetisation is on-brand for an influencer, applying for Amazon integration seems like it will be a popular option, with scope for scale and efficiency.

With Amazon on its way down under, how will their presence change the market for Aussie social media influencers?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU