[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Apple de-Googles AMP links

The September release of iOS 11 will see Apple implement a tweak to how certain links display.

Stripping AMPs

When iOS 11 detects an AMP link in a shared URL, it will strip out the Google-defined data and revert it to a canonical link.

So, iOS users will go to the original published source of linked articles rather than Google-mediated ones inherent in AMP links.

Publishers should like this move: they’ll get greater control of traffic-flow from page visits.

AMP is…

The AMP project is a Google initiative aimed at making the web load faster, for pages and ads alike. It stands for Accelerated Mobile Page.

AMP links display in the Google Feed and Search. They show page versions that load doubly faster thanks to streamlining and data compression.

Google says…

This may seem anti-Google, but no. It looks like Google asked Apple (and others) to do it.

A technical lead from the AMP project posted on Hacker News that they want all browser vendors to strip AMP links from shared URLs. Indeed, AMP policies say that all platforms should show canonical article URLs whenever possible.

The implementation by Safari treats AMP links as a special case. Google techs hope broader solutions for canonical-linking will arise soon.

Is AMP working for you, or causing you headaches? How do you want these links handled?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…