[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Amazon launches “shoppable” TV fashion show

Amazon continues to extend its virtual tendrils into new territory with the debut of its first live TV show.

Talks is cheap?

Style Code Live is a 30 minute fashion and beauty show hosted by a former Miss America, an ex-Big Brother contestant, and an MTV presenter.

The program is available to watch daily on Amazon, and doesn’t feature ads.

However where Style Code Live may be of interest to more than fashion buffs is format: it allows viewers to directly buy items featured in each episode.

Click to buy

In just a few quick clicks viewers can buy virtually anything appearing on Style Code Live, all conveniently available on Amazon.

It’s not the first show to offer this function, but as a retailer Amazon is in a unique position to ply and profit from promoting its wares.

Style Code Live is the latest in a slew of experiments from Amazon and it seeks new revenues streams.

Past dalliances have included its own fashion label, expert articles and a proposed fleet of delivery drones.

Stay tuned to see if Amazon can lure eyeballs (and credit card details) from video rivals Facebook and YouTube.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU