After its initial launch as a service exclusively for YouTube influencers, Amazon is expanding its influencer program to incorporate other mainstream channels too.
Welcome to the jungle
Amazon’s Influencer Program includes custom storefronts and calculated commissions for approved influencers. Until now, it’s scope has been limited: only established YouTube stars could take advantage.
Now, recognised personalities on Twitter and Instagram will join YouTubers in Amazon’s Influencer Program.
Influencers who register with the Amazon program get their own Amazon storefront. They can customise it with their own graphics, and set it up with its own vanity URL.
Importantly, the influencers receive commissions from related sales.
Yes, Amazon wants sales and influencers want commissions. But influencers also benefit from analytics.
Spruiking products on social is now accepted. Intrusive ads may be bogeys, but endorsements from established influencers are par for the course.
On social, authenticity remains key. Promoting inappropriate products can make an influencer seem like a corporate shill.
Amazon’s program feeds data back to influencers, letting them see which products their audience responds well to.
Actionable data like this has the potential to direct influencer content strategies and influencer how they negotiate rates.
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Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.