[SMK] Social Media Knowledge


Amazon Virtually Unstoppable

A recent job posting at Amazon has sent virtual ripples through online communities, as the retail juggernaut enters a new medium.

That’s ‘Mr.’ Director of Virtual Reality, bub

It would seem Amazon is putting together a sleek team composed of engineers, scientists, creatives, and product managers, all in the name of building “Amazon’s VR shopping experience.

Amazon’s headhunters are specifically looking for someone with a keen understanding of VR’s flexibility across multiple industries, not the least of which is entertainment.

Staying home to explore a virtual shopping experience is about to get a whole lot more immersive.

The writing is on the wall – and now it’s interactive

Not long ago Amazon unveiled Flow, which enabled perspective shoppers to photograph items and search for them online.

Amazon followed up Flow with Amazon Product Preview, where items could be visualised by consumer’s in their homes.

With the success of Amazon’s multiple studios, and the addition of VR, it would seem we have a new medium, supplanting and surpassing the fad of 3D. VR may be our new medium. 

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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