[SMK] Social Media Knowledge


Martech Mashup: PYLON LinkedIn Engagement

LinkedIn looks set to seriously increase its targeting capabilities in 2017, thanks to a new partnership with big data outfit DataSift.

Who's looking at you, kid?

DataSift crunches data from its partners' social media feeds to create bespoke advertising products. The firm has previously teamed with Facebook, Twitter, and Tumblr.

LinkedIn and DataSift have now launched PYLON for LinkedIn Engagement

A lot to Like

PYLON, DataSift's marketing solution, promises unprecedented insights into LinkedIn's 467 million global users. 

PYLON will access over 130 points of data attributes, covering user and company demographics, engagements, and links. The data is gleaned from public posts, meaning no messages or private content can be accessed.

PYLON's insights are designed to create more nuanced ad targeting for marketers and brands on LinkedIn.

The move comes as Microsoft-owned LinkedIn seeks to up engagement, and make the platform a more appealing destination for ad dollars.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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