[SMK] Social Media Knowledge


Apple Clips for Social Vids

Apple Clips is bringing a new brand of social video production to iPhone and iPad.

Rather than rivalling Snapchat and Instagram, features like Live Titles are geared to accelerate content development for distribution through other social networks.

All the basics…

As social video and photo aficionados will expect, real-time filters will be readily available.

Users will be able to make professional looking scenes, and to link them together for a bigger narrative—in fact, Clips videos can run up to an hour.

Snapchatters will feel at home with the ability to overlay emojis, stickers, and text to their clips, though they may decry the absence of any Face Paint / Scribble option.

Live Titles

Live Titles is Clip’s marquee-feature—an innovative way to apply animated title cards or captions through voice commands. By converting recorded voice to text, Clips will dynamically generate text overlays on screen.

Live Titles are especially likely to appeal to folks who make quick videos for platforms that auto-play video content silently until clicked, such as Facebook.

Cheerful content generator

While it’s got technical chops in the back-end, Apple is positioning the app as fun and user-friendly way of playing with video for social results.

Clips will export to Twitter, Instagram, Facebook, or YouTube. It will also allow video makers to share directly via iMessage.

Clips is categorically not a new social network. Nor is it a professional video editing suite. It’s an easy way to augment recorded videos, primarily for casual distribution via other social networks.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment