While many reports show tablets have higher conversion rates than smartphones, new data suggests smartphones are driving more than double the e-commerce transactions than their larger cousins.

Smart move

The figures from comScore show that the total value of US mobile commerce for the first two quarters of 2013 was US $10.6 billion. 

Of this figure, comScore reports six per cent of this revenue came from smartphones and three per cent from tablets.

Mobile breakdown

Mobile purchases are expected to overtake desktop by 2017.

“One out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet, and growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2x,” wrote comScore chairman Gian Fulgoni.

The most popular categories for m-commerce for the first half of 2013 were Apparel & Accessories, Computer Hardware, and Event Tickets.

Video Games, Consoles & Accessories accounted for the highest percentage of digital commerce spending via m-commerce.

Blurred lines

However as with many data reports, the results aren't entirely clear cut. clear cut as it seems.

There are 150 million smartphones in the US, compared with 85 million tablets. In addition, the average purchase on tablets was 20 per cent higher than on smartphones.

Can we call that a draw?

To find out more visit comscore.com.

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