[SMK] Social Media Knowledge


Optimise your LinkedIn Company Profile

LinkedIn is big news, especially in the business world.

It may not be as sexy as Facebook, but with 4 million members and 43,000 companies represented on LinkedIn in Australia alone, there's no better way to network online.

Bearing that in mind, we've put together three easy ways to help optimise you your LinkedIn Company Page – so you can start connecting today.

Post content regularly

It's all well and good to set up a LinkedIn Company Page, but like a garden it needs to be tended. 

Posting content regularly is an excellent way to build up a community of followers, while establishing your Company Page as a producer of quality content.

Bear in mind LinkedIn users tend to be early risers, with the latest stats showing early morning posts receive the most traction. If you're publishing multiple posts per day it's a good idea to schedule them through a service like Hootsuite

Join a Group

LinkedIn Groups is one of the most popular features on the platform, and a great way to connect with like-minded professionals. 

There are currently over 2 million Groups on LinkedIn covering hundred of disciplines and interests, while 8000 new Groups are created every week and 200 conversations occur every minute across LinkedIn Groups.

LinkedIn users who engage in Group discussions get an average of four times as many profile views.

Stay on target 

LinkedIn now lets you add attachments like photos and files to your posts, as well as targeting your posts to specific user and company groups.

Attaching an image with a hyperlink can help your post stand out from the crowd, while targeting posts to certain user groups means more you're posting more relevant content, which should lead to more active engagement.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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