[SMK] Social Media Knowledge


Are smartphones beating tablets?

While many reports show tablets have higher conversion rates than smartphones, new data suggests smartphones are driving more than double the e-commerce transactions than their larger cousins.

Smart move

The figures from comScore show that the total value of US mobile commerce for the first two quarters of 2013 was US $10.6 billion. 

Of this figure, comScore reports six per cent of this revenue came from smartphones and three per cent from tablets.

Mobile breakdown

Mobile purchases are expected to overtake desktop by 2017.

“One out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet, and growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2x,” wrote comScore chairman Gian Fulgoni.

The most popular categories for m-commerce for the first half of 2013 were Apparel & Accessories, Computer Hardware, and Event Tickets.

Video Games, Consoles & Accessories accounted for the highest percentage of digital commerce spending via m-commerce.

Blurred lines

However as with many data reports, the results aren't entirely clear cut. clear cut as it seems.

There are 150 million smartphones in the US, compared with 85 million tablets. In addition, the average purchase on tablets was 20 per cent higher than on smartphones.

Can we call that a draw?

To find out more visit comscore.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment