[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Game, set, tweet: Twitter ups its live stream game

While everyone is talking about Facebook Live, Twitter is positioning itself as a potential star of the live streaming scene.

Game, set Tweet

Twitt

Twitter first live streamed highlights from the NBA finals earlier this year. And most recently live streamed Wimbeldon.

Twitter's Wimbeldon feed was set up is similar to YouTube’s live stream option, with relevant tweets placed next to the vision. Tweets were pulled from across Twitter, not just users you follow.

Users could also join the conversation across the games and sets using the #Wimbledon hashtag.

Partner accounts such as @Wimbledon and @ESPN can also be clicked through to.

Sporting chance

The stream proved a hit with users, and an indication of Twitter's larger plans.

The platform is set to live stream the Democratic and Republican national conventions, and presumably has its sights set of upcoming landmark sporting events such as the NFL finals.

Stay tuned to see how Facebook Live responds.
 

 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU