[SMK] Social Media Knowledge


Facebook unveils Featured Events

Facebook Events has just got a quaint, almost old-fashioned update.

Humans, not algorithms, are now curating and recommending upcoming events.

The Human Touch

Dubbed "Featured Events", this update available on iOS to Facebookers across 10 US cities.

Until now, events were automatically selected based on your location, preferences and history.

Now a bunch of Facebook employees are dedicated to discovering the best things to do this weekend. You can also receive push notifications, and are given more lead time ahead of upcoming events.

Social Butterfly

Events will be segmented into categories such as "Music", "Food", and "This weekend".

They will focus on entertainment, and avoid potentially controversial topics such as religion and politics. Which seems sensible, considering Facebook's recent accusations of news bias.

With over half a billion users accessing Facebook Events every month, if Featured Events takes off expected a wider roll out. 

The bad news for brands: you can't buy your way onto the list. Although running ads alongside Featured Events may be an option down the track.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment